How Much Does Direct Mail Marketing Cost?
- jasmineroyweb
- Jul 5, 2023
- 2 min read
How Much Does Direct Mail Marketing Cost?
Direct mail marketing can be a powerful tool to reach potential customers and clients. However, it can also be expensive. In this article, we will discuss some of the key factors that go into calculating your direct mail marketing costs.
The first and probably the most important factor is graphic design. Whether you have an internal team member or design agency create your direct mailers is crucial and will determine the total cost. Depending on the company or designer, they may charge a small fee or thousands of dollars.
Purchasing or renting mailing lists is another significant expense that goes into creating your direct mail campaigns. Typically, the more targeted your list is, the more it will cost. For example, a business list will usually be more costly than a residential address list.
When you factor in printing and shipping costs, the overall direct mail campaign cost can quickly get out of hand. To help you budget for your direct mail campaigns, many marketers use the standard cost per thousand (CPM) measure. This metric is calculated by taking the total cost of the campaign and dividing it by 1000.
One of the best ways to keep your direct mail campaign costs low is to offer value with the mailers themselves. Adding in a branded coffee mug or pair of scissors can give the recipient something they want and will hold on to, rather than throwing away. Using pURLs or QR codes to direct recipients to a personalized landing page can further increase the effectiveness of your campaigns. Luckily, newer automation tools like Postalytics allow you to integrate this type of tracking into your direct mail campaigns with ease.
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