The Average Cost of Direct Mail Advertising
- jasmineroyweb
- Jul 5, 2023
- 2 min read
Direct mail is a powerful advertising tool with the potential to be seen in more places than a digital display ad. As a result, it has a better return on investment than many other advertising channels. But how much does direct mail actually cost?
The cost of a direct mail campaign depends on the type and amount of materials you send. The most significant costs are printing and mailing. Other expenses include design, data preparation, and copywriting. Fortunately, there are new software tools that allow you to save money by bundling the printing and mailing for multiple clients at once. The resulting savings can be as much as 40%.
Printing cost is determined by the size of your mailer and the method of printing used. There are three main sizes: postcards, letters, and folded self-mailers. Postcards are the smallest at 4.25" x 6". Letters are basic 8.5" x 11" and folded self-mailers are larger at 8" x 20".
A good piece of direct mail copy can be one of the most costly parts of your campaign. This is because the goal of copy is to induce action, whether that be visiting your website, making an appointment, or buying a product. Copywriters can charge anywhere from $100 to $2,000 for their services depending on the project.
Another way to measure the cost of your direct mail campaign is by looking at it in terms of cost per thousand (CPM). CPM is a common measurement that boils down the price of an advertisement to its value for 1,000 "impressions." Obviously, the higher the number of impressions, the higher the cost.
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